Taco Bell and Lyft Join Forces to Satisfy Your Latenight Chalupa Cravings

first_img It’s late at night, and you’re stumbling out of a concert. Your ears are still ringing. You’re in no shape to drive, so you call Lyft for a ride. Then it hits you: you’re starving, and you need food stat.Rather than waste precious brain power thumbing through nearby drive-through options on Yelp or Zomato, you could simply switch on the new Taco Mode in the Lyft app. What’s Taco Mode? Why, it’s the quickest way to get the driver of your hailed ride to make a detour to Taco Bell for some munchies, of course!Lyft has tons of data on its riders’ requests, and lots of those involve making a detour to pick up late-night eats. Many of those hungry hailers were making a run for the border already, but, as TechCrunch points out, Taco Bell realized there was an opportunity to cash in.With tiny tacos dotting Lyft’s built-in maps, riders might be more likely to come in for a pit stop. To sweeten the deal, they’re dangling a free Doritos Locos Taco.For now, Taco Mode is being trialed in a limited area and during two short windows. Riders in Orange County will be able to use it on July 27, 28, and 29 and then again on August 3, 4, and 5. It has to be after dark, too: Taco Mode will only be available from 9 PM to 2 AM.If all goes well, Lyft and Taco Bell plan to roll it out nationwide in 2018… and Taco Bell will likely be the first of many “special offers” you see popping up in the Lyft app.Let us know what you like about Geek by taking our survey. Stay on target KFC Tests Plant-Based Beyond Fried Chicken in AtlantaMinneapolis Bans Construction of New Drive-Thrus last_img

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