An Annapolis Valley juice producer is modifying its productionline to accommodate for single-serve juice and beverage products,making more work available in the region and securing markets forlocal fruit growers. The province is investing up to $500,000 in an innovation loan atthe Greatvalley Juice plant in Port Williams. When the plant’sproduction line for single-serve juice and beverage products isin full operation there is the potential to create 14 full-timeequivalent positions. “The additional production means new opportunities for workersand local apple producers,” said Economic Development MinisterErnest Fage. “We are pleased that we can help the company branchout into the single-serve marketplace.” “The agriculture sector is so important to the Valley region andthis expansion is integral to its continued growth,” saidAgriculture Minister Chris d’Entremont. “Adding value, by havingthe products packaged here, will help producers find more securemarkets for local juice apples. That’s good for everyone.” “The management of Greatvalley Juices is pleased to have enteredinto an agreement with the province of Nova Scotia,” said SylvainMayrand vice-president of operations for A. Lassonde Inc. Jay Johnson, director of operation for Greatvalley Juices, said:”With the financial assistance provided by the province, we areworking to determine which single-serve juices and beveragescould be produced in the Port Williams facility that will bestfit the needs of the company as a whole.” “Taking this seasonal operation to year-round status willstrengthen the apple processing infrastructure in Nova Scotia,”said Dela Erith, executive director of the Nova Scotia FruitGrowers’ Association. Greatvalley Juices is a division of A. Lassonde Inc. of Quebec. The five-year loan is forgivable if payroll and job maintenancetargets are met.