YouTube rolls out Originals in India to take on Amazon Prime, Netflix

first_imgYouTube is betting big on India. And as a part of its expansion plans in the country, the video streaming site is bringing its YouTube Originals banner in the country. The service is making its grand debut in the country with music maestro AR Rahman’s music talent hunt show called “ARRived”, which will be released in a month’s time.While YouTube Originals is a subscription-based ad-free service in many countries, in India, the program, initially, will be available on the company’s ad-supported platform. Eventually, the company will launch its ad-free service– YouTube Premium– in India. However, a launch date for the paid service hasn’t been announced yet.While YouTube Originals will make its official entry in India with the music maestro’s show, the company has already piloted the service with two sport-based shows in India. These include What the Duck, which is hosted by comedian-presenter Vikram Sathaye and Breakfast with Champions, which is hosted by actor-presenter Gaurav Kapur.”Affordable data costs are driving video consumption in India, data usage is about 8 GB a month per subscriber. This has pushed online video consumption as well, which is now about 75 per cent of all mobile traffic as per industry reports,” YouTube India Head of Entertainment Satya Raghavan told the media, as reported by ANI.Raghavan believes that this is the right time to bring Originals to India and that it will help more advertisers in connecting with the consumers. “With our growing reach and highly engaged audience, brands have an incredible opportunity to engage with the audience. Our goal is to further boost the ecosystem and supercharge the growth,” Raghavan added.With the launch of YouTube Originals, YouTube aims to compete with other video streaming service including some of the popular ones like Netflix, Amazon Prime, and HotStar in India.advertisementALSO READ: YouTube is widely rolling out Dark Mode for AndroidGlobally, YouTube has released over 60 Originals till date and it is planning to release 50 new shows by 2019. The company has also announced several ad-supported shows including Ellen’s Show Me More Show from comedian Ellen DeGeneres, Kevin Hart: What the Fit? From actor-comedian Kevin Hart, I Am: Demi Lovato by songstress Demi Lovato and The Super Slow Show by the Slow Mo Guys among others.last_img read more