Rebrands, mergers and agency appointments round up

first_imgLondon’s Air Ambulance appoints WPN Chameleon for TV fundraising campaignLondon’s Air Ambulance Charity has appointed WPN Chameleon (WPNC) to develop a new TV fundraising campaign. Following a competitive pitch, the agency and charity are working together to develop a robust strategic development of London’s Air Ambulance Charity’s fundraising proposition, using WPNC’s donor insight expertise. The culmination of this approach will be the launch of a DRTV and social media campaign this spring. The TV ad will air in the London area. The aim is to raise awareness of the charity’s work treating critically injured patients within the M25 whilst also tackling the misconception that the organisation is fully publicly funded.  293 total views,  2 views today Melanie May | 17 April 2019 | News Tagged with: brand design merger RNOH Charity unveils new brandingThe RNOH Charity, which supports the Royal National Orthopaedic Hospital, has unveiled its new brand, which will become central to all its charitable and fundraising activities. Created by London design studio Here Design, the new branding reflects the RNOH Charity’s role as the backbone of the RNOH. The core icon is a graphic representation of the spine, made up of flexible shapes that will be used for a wide range of applications, from digital apps to RNOH Charity merchandise. Unicef UK appoints the community London as strategic & creative partnerUnicef UK has appointed the community London as its strategic and creative partner to help it with a brand transformation. Sophie Gallois, Deputy Executive Director for Communications, Advocacy and Programmes at Unicef UK, said: “We want to be clearer about what we stand for, and communicate the impact we, together with our supporters, have on children around the world and their future.  the community really helped us to express this in a way which felt true to our values, and really powerful emotionally.” The community, part of Publicis Groupe, will launch the campaign to Unicef’s network of influencers and internal stakeholders from June and begin to deliver fully integrated external communications from September. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis14 Working with Men rebrands to Future MenWorking With Men has announced a rebrand to become Future Men with the new name chosen as of the charity’s vision: to ensure a better future for every boy, every man and everyone. Founded in 1988 as Working With Men, Future Men will continue to support boys and men from childhood to 25+, encouraging them to explore, celebrate and build on the characteristics that contribute to positive masculinity.center_img Here is a short round up of some of the recent charity business news from across the fundraising sector, including rebrands, mergers, and agency appointments.  294 total views,  3 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis14 Rebrands, mergers and agency appointments round up Breast Cancer Care & Breast Cancer Now mergerBreast Cancer Care and Breast Cancer Now have completed their merger as of 1 April, into one charity for everyone affected by the illness. The Chair of the new charity is Jill Thompson, a Trustee and Treasurer for Breast Cancer Care. Delyth Morgan, currently Chief Executive at Breast Cancer Now, has been appointed as CEO Designate for the new charity, after Samia al Qadhi stepped down as Chief Executive at Breast Cancer Care after 25 years. While the new charity legally merged on 1 April, Breast Cancer Care and Breast Cancer Now will continue to exist and operate as separate brands, under separate names, while the charities operations are merged and the merged charity’s brand is developed. This is expected to be completed by the end of the year. About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.last_img read more

Alma Mater emphasizes student unity

first_imgOne of the most hotly contested debates surrounding the 2013 Notre Dame football team leapt once more to the forefront of conversation Monday as team leaders and representatives from student government met to finalize the players’ decision to sing the Alma Mater after every home game, regardless of outcome.“The fact that this decision was not made by football players alone or by the students alone is a testament to how unified we can be as a student body,” Irish sophomore receiver Corey Robinson said. “The Alma Mater is as an avenue where we can stand together as a unified body and celebrate our common bond: love for Notre Dame.”Observer File Photo Robinson and Irish senior cornerback Matthias Farley represented the Unity Council, a group of football players elected from all class years that acts as liaison between the team and its coaching staff, Robinson said. They met with student body president Lauren Vidal, vice president Matthew Devine and Campus Ministry representative Grace Carroll, all seniors.Robinson, who also represents athletics in student government, said the Unity Council voted unanimously to sing the Alma Mater after every game, a decision that was “nearly unanimously” supported by the team as a whole and reflected the team’s desire to continue a relationship of mutual respect with fans in the student section and beyond.“We were really thinking of the entirety of Notre Dame nation when we made the decision,” Robinson said. “We chose to sing because we appreciate that it’s bigger than just us football players, even us students.“The bottom line is the Notre Dame community is a family,” he said. “Regardless of whether we are celebrating a win or grieving a loss, the most important thing is that we stay together. I can think of no better way to demonstrate this unconditional bond then singing the Alma Mater together after every home game.”The Unity Council made its decision independent of Irish coach Brian Kelly and Director of Athletics Jack Swarbrick, Robinson said. He said Kelly, Swarbrick and the coaching staff “encouraged” him to collaborate with student government in a “joint student effort” to address the issue.“Coach Kelly, his staff and Jack Swarbrick empowered us to make the decision as players,” Robinson said. “They were in communication with us throughout the decision making process and supported our decision as a team.”Farley said the team’s ability to freely determine this season’s Alma Mater policy demonstrated the commitment of players, coaches and administrators to honor the tradition as a way of connecting student-athletes to their peers.“I … think it’s incredible that Coach Kelly and Jack Swarbrick allowed us to make the decision for ourselves,” Farley said. “In my opinion, it makes the decision to continue singing the Alma Mater much more genuine and real coming from the team, especially when there could have been a lot of division amongst us.”Vidal, Devine and Carroll presented Robinson and Farley with a booklet containing student opinions on the Alma Mater to keep the players informed of their peers’ perspectives, Vidal said.“The books contain about 100 quotes from the students — each quote represents that student’s interpretation of the alma mater and what it means to them and our University,” she said.The statements in the booklet mirrored the enthusiasm for the tradition that Robinson and Farley expressed, often lauding the Alma Mater as a symbolic reminder of the values and community within the University as a whole.“Notre Dame values family, faith and community,” senior Shannon Hagedorn said in the booklet. “The players on the team are part of the family and the score at the end of a game played on a Saturday in the fall doesn’t change that fact.“… The Alma Mater is a symbol of our connection, our spirit and our strength in the light and in the dark. Allow the players to sing and sway with their brothers at the end of the day. We belong together.”Senior Kristen Parkinson, president of the Leprechaun Legion, likened the Alma Mater to “a celebration of the Notre Dame family.”“The Legion welcomes the return of this tradition, and we look forward to standing as a united student body, on- and off-the-field, on Saturday,” she said in an email.Controversy surrounding the singing of the Alma Mater first arose after several players left the field of Notre Dame Stadium following the team’s loss to Oklahoma on Sept. 28 without stopping at the student section to sing. The action sparked intense debate among students, alumni and fans, many of whom saw the former policy as equating community with winning alone.“To my understanding, the official policy last season was to not sing the Alma Mater after home losses,” Robinson said. “It was an issue that may have even been decided much earlier than last year, but since we hadn’t lost at home in two years, the policy was not well-known or practiced.”In a press conference Tuesday, Kelly said he raised the issue with the Unity Council and invited its members to revisit the policy.“I addressed it last year with the Unity Council,” he said. “We decided as a team that’s not what we wanted to do. This year we brought it back up to the Unity Council, and they voted that’s something that they wanted to do, so I’m all for what my team wants to do, and we will make that work.”Robinson said some players had expressed concern regarding previous incidents of students booing the team and throwing objects on the field, such as frozen marshmallows during the Nov. 23 game against BYU.“We understand that this is a intense game, but we hope to be treated with respect when we sing the Alma Mater with the student body and fans,” he said.Farley said the Unity Council primarily sought to promote “the respect of both the team for the fans and the fans for the team.”“I would hope that the student body will understand, just as we have, that the singing of the Alma Mater is bigger than all of us and really bonds us together,” he said. “I know that I can speak on the behalf of the team, and there won’t be any behavior issues on our part.”Tags: Alma mater, Brian Kelly, Corey Robinson, football, Jack Swarbrick, Lauren Vidal, Matthew Devine, Matthias Farleylast_img read more

Credit union newbies versus the salty dogs

first_img 11SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Joe Winn What do you get when you mix auto loan programs with a desire to help others? Well, approaches that make a difference, of course. So what do you get when … Web: credituniongeek.com Details Ever visit someplace from childhood and think, “wow, I remember it being bigger”? Go back a few times or ask your kids (who are there for the first time) and all seems normal. You’ve just experienced Shifting Baselines.Think of it as a change in the perception of normal. I’m not talking about how your impeccable teenage styles seem ridiculous now. Let’s be honest, flower headbands will always be cool (as will bow ties). This is about one person’s standard becoming another’s outlier.You may not be familiar with the term, and that’s ok. I’ve only seen it used when discussing environmental change. Even then, only in the oceans; fish size, abundance, and all. But you’re in luck! I happen to have a background in ocean policy and marine science. It’ll come back around to credit unions, I promise.Let’s paint a scenario so everyone can grasp Shifting Baselines. We have two fishermen: one, an old salty dog, another freshly joining the industry. The former sings shanties of days gone by, the latter just waits for their first day on the water. Here’s where the trouble begins:Our salty dog (lifelong fisherman) considers a “big fish” 150 lbs. and a “good” catch 1,000 lbs.The newbie (no prior experience in area) is excited to reel in a “big fish” weighing 50 lbs. and sails home with a “good” catch netting (forgive the pun) 400 lbs.Do you see the issue? What is great for one is ruin for the other. However, the new fisherman has no memory of the “better days” and instead considers their first day the norm. When our salty dog leaves the industry, their standard and memory goes with them. Moving forward, smaller fish and fewer of them is expected (without ever realizing the loss). Yet we know the past really was brighter. In fact, who’s to say our old fisherman wasn’t reminiscing over already diminished catches? Maybe their elders sang of even larger fish!Are you suffering from Shifting Baselines in your credit union? Take the opportunity to speak with your longest-serving staff, board members, and even members. Get their take on how the institution has evolved. Are the new normals for the better?Within the marine realm, Shifting Baselines almost always represent a loss. Does your credit union share the trend, or has the baseline improved? If I walked in to your branch, my standard would begin at that moment. If compared to a member from 50 years ago, would I be pleasantly surprised or disappointed?Do you have stories from your credit union’s “old salts”? Share them here or with me on Twitter at @JoeCUGeek.For more information on how Shifting Baselines applies to our oceans, visit Smithsonian Ocean Portal.last_img read more

Industrial: Northern Ireland

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